Wow Wednesday is one of my favorite blog days because I get to go through all of the reviews submitted over the last year and highlight them for everyone. We get many reviews and no matter the rating, we make sure each one read and addressed.
Are Good Reviews High Priority to You?
I never used to write reviews. I would always tell myself I wanted to share the good praise of an experience I had doing business with someone, but it would quickly be moved to the back of my mind as other things became priority.
Should Review Forums be Used Only for Bad Experiences?
A bad experience on the other hand? Well, those never moved to the back of my mind until I expressed my anger or frustration of doing business with someone. I made time to type those reviews to get things off my chest. I don’t think I’m alone when it comes to sharing a bad experience I’ve had, as a matter of fact, when I research a company I’ve never done business with before, I check both the good and bad reviews.
What to Look For When Looking at Reviews
I am sure there are many opinions on the important factors involved when researching a company you with which you want to do business and reviews hold a high weight so here is how I look at reviews:
· I look at the stars a company holds from 1-5, five being the best.
· Then I read several of the good reviews depending on how many they have, spaced over a period of time. This allows me to see consistency within a company.
· Next, I read ALL of the negative reviews.
· While reading the negative reviews I try to think logically and try to pick-up on personal slurs or derogatory comments made by the reviewer. Were they angry when they typed the review or did they take time to ruminate on the situation and then type logically about their experience.
· Look at the number of reviews in comparison to the stars. If a company has five stars and they have two or three reviews, that is not the same as a company who has four stars and has over 1,000 reviews. This is also relevant when looking at the number of negative reviews.
· Finally, I look at how the company responds to the reviews of their customers. Are they only responding to negative reviews and ignoring the good ones? Do they respond like a robot, impersonal or unfriendly? In addition, an automated response tells me they may not even be reading the reviews and is a red flag.
I, Tracy Tanner, read all of the reviews for the dealership. I am the Social Media Strategist for Performance. I read and respond to each review. If there is an issue that needs to be resolved, I make sure our management team is aware and they follow up with the person who submitted the review. When you sing praises about our staff, we recognize those employees within our dealership for that praise.
I hope this advice has helped you and will serve as a reminder to take time to think about your experience and share both kinds of experiences, positive or negative.
Here are some of the reviews we would like to highlight this week:
