This week for Porsche Southpoint’s FYI Friday, we take a look at the origination of the Porsche logo. The horse in the middle of the Porsche crest represents power and Stuttgart, a town in South Germany that was founded from a stud ranch[1]. The stylized antlers, as well as the red and black stripes, are meant to pay homage to the Württemberg Kingdom’s coat of arms. The shape of the logo is in a crest to honor the Württemberg-Baden region, which was a very political region at the time the logo was created[2]. The brand name “Porsche” went across the top of the crest to identify the brand.
Keep checking back every Friday for new and interesting information for FYI Friday at Porsche Southpoint in Durham, NC.
