If any automaker knows the elements crucial to creating a fruitful company and desirable product, it's Porsche. The luxury automaker has a flawless reputation for putting out some of the best and brightest performance luxury vehicles on the planet, so when Porsche tells its fans to factor passion, authenticity and boldness into your business model or just cut your losses, we better listen.
A prime example of the bold moves Porsche has made in the auto industry is the Porsche Cayenne, a luxury crossover that hit the market in 2003. The manufacturer of compact, stylish sprinters and luxurious roadsters was diving into a segment that stressed spaciousness, ample seating and hauling capacity, and diehard sports car fans didn't know what to make of it. Over a decade later, the Cayenne is one of the company's bestselling models, and it's hard to find a peppier SUV out there.
Porsche sat down with the founder and CEO of Wheel Up, Kenny Dichter, to talk about the importance of boldness in making moves on the marketplace:
Ready to kick convention to the curb and try your hand at one of the newest and smartest Porsche models? Test drive anything from our current inventory, here at Performance Porsche in Chapel Hill, NC.